Gravity Art Museum is a new museum located in an old factory district in the west of Beijing. The main body of the museum was rebuilt from an old industrial factory. The Chinese words "重" means IMPORTANT and GRAVITY, The museum hopes to make themselves the gravity between ART and the public.

Gravity Art Museum is going to open at the time apple falls to the ground.

Gravity Art Museum
VI / Mark & Logotype / Signage / Web / Motion Graphic

Client : Gravity Art Museum
Art Direction / Type Direction / Design : YeQian

Y(17) studio is a creative design studio based in Beijing.
brand identities / commercials / creative styling / set design / AD / graphic /  websites / posters / books / signage